How to Reach Your Audience on Social Media
It all might sound simple, but getting the easy things right on social media isn’t as straightforward as it seems. So how do you go about reaching your audience, targeting the right people and getting your voice heard? There isn’t a one rule fits all here, it’s a combination of doing the right things in a collection of areas. This is what our latest blog attempts to cover, so please read on!
What does your audience want to see
Let’s start with the foundation of target marketing, who is your audience and what do they want to see? If like us, your audience is outdoor enthusiasts, then we can look at the trends associated with this audience. What locations, style of images and pursuits are relevant at this moment in time and how can your brand be related to these aspects. In the winter season, we are looking at ways to inspire our audience about the mountains, glaciers, winter surfing and the safety aspects of adventuring in cold climates with less available sunlight.
How to trend your content
There are a few steps to take that will help the chances of your content trending. It’s good to point out we are looking at micro-trends, not the next ‘FENTON’ or ‘Charlie bit my Finger’! We are looking at how can you help your content get that further engagement, stretch that little bit more. High-quality images and well-written and thoughtful captions are where you need to start.
High resolution, well composed and exciting photos are known to rank highly on Instagrams algorithms and is vital across all platforms. If you want more likes, shares and engagement, deliver good quality content. If you need support with creating original and inspiring content for your feed, WildTribe can offer you a number of content-creation services.
We run professional content creation assignments to deliver engaging and storytelling content, which drives your audience to keep coming back for the next instalment on your social channels. We also run ‘social assignments’ that help smaller brands to create content via our network of excellent semi-pro/weekend warrior photographers.
Captions to capture
It pays off to take an extra moment to think about how you can create a winning caption. If you can inspire just one comment, that will help to drive further likes and reach via Instagram's algorithm. Thoughtful comments, provocative questions and well-written captions that match your brand tone and voice. It shows that your brand knows your audience and industry.
#HASHTAG your posts! Nothing to long-winded here, simple, use hashtags that your audience might use to search for content they enjoy. On Instagram you can also follow a hashtag, for example, you can search #wearewildtribe and follow the posts from our community.
Advertising on social media can be at first confusing, let’s break this down into two areas. On Instagram, you have the opportunity to ‘boost’ or ‘promote’ your already posted content. Whereas via Facebook ads we can instead select a range of ad tools such as a single image ad or carousel ad to create bespoke advertisements that are not linked to a social post. Both give you a range of targeting options to focus your budget toward the right people. Good-quality content is even more important for your social advertising because you are spending money to drive engagement. Just because you’ve spent money, it doesn’t mean people will engage, but using high-quality content creation assets will help
“49% of consumers depend on influencer recommendations for their purchases.”
-Digital Marketing Institute
If you are looking to engage new audiences and grow your reach, then social influencers are vital. Working with a team that can bring together and run a professional influencer programme can help to tap into audiences you would have never reached otherwise. Digital Marketing Institute quote 49% of consumers depend on influencer recommendations for their purchases. 59% of marketers are looking to increase their social influencer spends, as research shows that influencer marketing campaigns return $6.50 for every $1.00 spent.
WildTribe support brands with Professional Influencer Programmes in the outdoors, adventure, lifestyle and travel industries. Find out more about these services here or if you fancy talking through your options feel free to get in touch.
Blogging is an active part of marketers social strategy. By creating regular blog articles you increase the number of pages indexed on your website, it also provides an excellent opportunity to drop in some keyword targeting and backlinking. These all go towards improving your SEO and chances of ranking well on google.
However, from a social perspective, it also provides invaluable content to share and hopefully content that will get re-shared. The overall aim is to drive viewers to your website and increase your traffic.
If you need support in creating blog articles in the outdoors and adventure sector, do get in touch. We have an extensive network of adventurous content creators who are itching to write articles about their trips, the gear they use, skills in the outdoors and more!
To round things up
There are a wealth of tools available to you as a social marketer to help reach and engage your audience. One post or a single blog article doesn’t create you instant sales, but it involves your audience and brings them on a journey that will lead them towards valuing your brand and investing in your company.
WildTribe provides a collection of content creation, social awareness and social management services targeted at supporting brands and companies in the outdoors, adventure, lifestyle, travel and fitness industries.