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about the assignment

Kathaa is a new ethical clothing brand launched by the UK registered charity Nepal Youth Foundation UK. 100% OF THE PROFITS GO BACK TO THE CHARITY TO HELP MORE CHILDREN IN NEPAL.

This particular project was launched when the charity’s CEO learned about young girls being sold by extremely poor families to rich landowners in order to usually pay off a debt. The girls (separated from their families) then had to cook, clean, care for the whole family and most of the girls were under ten years of age. Many faced abhorrent abuse and extreme isolation.  Since learning about the system Nepal Youth Foundation has freed over 12,869 girls and ensured that the practice was legally abolished by the Nepali Government in 2013.

However, these young women now faced a new issue. Many had missed out on an education and were lacking skills in order to find employment. The project has since provided these women key vocational skills training which included commercial tailoring. These are now the inspirational women who make the jackets.

View the Kathaa Jacket Range - Here



assignment tasks

Take the jacket with you on an upcoming weekend or evening adventure trip, and capture some super outdoors footage with the jacket in your images - then….

  • Share 2 x awareness posts on Facebook and Instagram

  • Share 2 x separate Instagram video posts

  • Provide a short 10-15 sec clip of you wearing the jacket while on your adventure

  • Provide a few images for Kathaa to share on their social media

*Ensure to tag @kathaa.co.uk on Instagram & Facebook within your posts

 

Member requirements

  • Based in the UK

  • 2500+ Instagram followers

  • DSLR camera or equivalent

  • Outdoors adventurer

 

Deadline: 6 weeks from signing up


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