about the assignment
Kathaa is a new ethical clothing brand launched by the UK registered charity Nepal Youth Foundation UK. 100% OF THE PROFITS GO BACK TO THE CHARITY TO HELP MORE CHILDREN IN NEPAL.
This particular project was launched when the charity’s CEO learned about young girls being sold by extremely poor families to rich landowners in order to usually pay off a debt. The girls (separated from their families) then had to cook, clean, care for the whole family and most of the girls were under ten years of age. Many faced abhorrent abuse and extreme isolation. Since learning about the system Nepal Youth Foundation has freed over 12,869 girls and ensured that the practice was legally abolished by the Nepali Government in 2013.
However, these young women now faced a new issue. Many had missed out on an education and were lacking skills in order to find employment. The project has since provided these women key vocational skills training which included commercial tailoring. These are now the inspirational women who make the jackets.
View the Kathaa Jacket Range - Here
Take the jacket with you on an upcoming weekend or evening adventure trip, and capture some super outdoors footage with the jacket in your images - then….
Share 2 x awareness posts on Facebook and Instagram
Share 2 x separate Instagram video posts
Provide a short 10-15 sec clip of you wearing the jacket while on your adventure
Provide a few images for Kathaa to share on their social media
*Ensure to tag @kathaa.co.uk on Instagram & Facebook within your posts
Based in the UK
2500+ Instagram followers
DSLR camera or equivalent